For decades, I’ve helped my clients change. Now it was my turn.


For as long as I can remember, I’ve wanted to clone myself—to create a twin that could bring my wish list to life.

Although conventional science has fallen short (perhaps a good thing), an unexpected catalyst became my genie in a bottle.

The pandemic.

Covid-19 shut down the typical version of David Freeman, the one who ran retreats, conducted live training, and provided business development and leadership coaching. It all came to a screeching halt when law firms hunkered down and delayed investing in my services.
Continue Reading A better way to teach business development (342)


Lawyers are coming around to the “why” for transformation, but struggle with the “how.” That’s change we can work with.


[Editor’s note:  To keep things fresh, Anusia is periodically handing her NewLaw Fundamentals baton to other provocative change agents in her network.  This month, we are pleased to welcome Anna Lozynski, who, as General Counsel of L’Oréal in Melbourne, Australia, led a large and successful transformation of the company’s legal function.  See “2019 In-House Leaders,” Australasian Lawyer.  Since January 2021, Anna has been in demand as a legal Innovation consultant, tech advisor, influencer & freelance GC. As evidenced by today’s essay, Anna is one of the legal industry’s most persuasive voices for change. wdh]


In 2015, when I pioneered the implementation of legal technology as a General Counsel and self-taught Legal Operations aficionado at the world’s leading cosmetics company, the prevailing questions in the legal industry being posed by skeptical legal lips were “Is Innovation hype?” and “Is it a lawyer’s role to innovate?”

Swipe forward the better part of a decade, in this post-pandemic world, we are observing a plethora of socioeconomic shifts. Many businesses face unprecedented change and guiding the organization and the legal department through this period of transformational change can feel like an oversized ask.
Continue Reading Out with the old, in with the … bold? (331)


Illinois Court Help is changing how people interact with the court system.  Let’s hope it’s the beginning of something big.


[Editor’s note: Today’s feature post is written by Amanda N. Marino, a very talented recent law grad (Maurer Law ’22) with stellar journalism credentials.   Back in the summer of 2020, when the pandemic disrupted the summer internships of so many law students, Amanda ended up in a special summer version of my How Innovation Diffusions in the Legal Industry course.

I’ve taught the Diffusion course several times at three different law schools. And certainly, Amanda is among the most engaged and creative students I’ve encountered. But on one dimension, she’s completely unique.  One day during class, she spoke her truth, which I paraphrase here: “I understand the importance and power of diffusion theory — that it can help companies successfully drive adoption of their products and services. But I want to use its power to improve the legal system.”  Okay, I thought to myself, if I can use my network, connections, and resources to help this student, I will.

In the spring semester of her 3L year, Amanda asked if I would supervise a short independent study project to earn one more course credit needed for graduation. I agreed on one condition — that she digs into some topics in the PeopleLaw realm that are relatively time-intensive to research yet likely important and useful to the underresourced #A2J movement.  I had a few ideas on where to start and primed the pump with some initial phone calls and email introductions.  But Amanda Marino did everything else. I hope you enjoy today’s unique and special feature.  wdh]
Continue Reading Illinois Court Help: A case study in court customer service (310)


Millennials were already skeptical of the law firm model. Then the pandemic hit, reinforcing the legal profession’s worst tendencies. A walk through the data.


Law firm leaders generally underestimated the magnitude, duration, and impact of the COVID-19 pandemic. Like other experienced but untrained decision-makers, many law firm leaders were excessively optimistic about their firm’s prospects and conceptually limited in defining their firm’s risks.

Even the law firms that met or exceeded their financial aspirations now face a force stronger and more threatening to their business model than COVID-19: disaffected, disenchanted, and disappointed Millennial attorneys constituting nearly one-half of all attorneys in the 400 largest law firms. Thus, lawyers are very much a part of an upheaval in the nation’s workforce that Gallup calls the “The Great Discontent” and “The Great Resignation.”
Continue Reading Millennial attorneys, COVID-19, and innovation (260)


For today’s feature (Post 260), Legal Evolution is pleased to welcome back guest contributor Randy Kiser, whom I’ve previously described as the “preeminent scholar of the U.S. legal profession” and the “world’s leading authority on legal decision making.” See Post 110 (reviewing Kiser’s scholarship and surprising career along with his most recent book,

image of man looking at watch


A timely reminder on the value of time, from my carpenter.


Large firm lawyers spend a lot of time debating the pros and cons of so-called “alternative fee arrangements,” but hourly billing is still their sweet spot.  It is much nicer to focus on the legal work than to worry about being efficient or pursuing


Will 2020 unleash a long-awaited wave of legal innovation?


Law firms offer a bundle of services tied tightly together, and most lawyers think of this bundle as a naturally integrated offering.  But innovators have long believed that the legal services bundle is actually composed of a series of largely unrelated capabilities, and the true flowering


Innovation during a pandemic—an exercise in collaboration.


Per Bill’s introduction in Post 169, I’ve been invited to share Indiana University Maurer School of Law’s plans for the fall.

The most noteworthy feature, summarized in the above graphic, is a new block scheduling format for 1Ls, which reflects a mix of in-person and online modalities


COVID era is creating conditions for more and faster legal innovation. 


The widespread havoc that COVID has wrecked on corporate supply chains mirrors the impact that it has had on society at large.  Key suppliers that once were highly dependable now find themselves unable to staff their factories and distribution centers and unable to reliably