Source: A Journey Toward Justice,” Stone Ridge Magazine (Winter 2021).

The unpaused version of Legal Evolution will be different. This post explains why.


Legal Evolution has been paused since January 2023. The most concise explanation for the pause is a rupture in my worldview, which I attempted to illustrate through my last post, “The Mindshare Matrix (349).” Without a solid foundation, writing seemed counterproductive.

During the past year, a friend commented that I was in a period of discernment. A short time later, a second friend made the same observation. Thus, I deferred to their wisdom and embraced the term. Nearly a year later, the purpose of this post is to share the solution to my own mindshare matrix, which includes some changes to Legal Evolution.

In preparing this re-entry post, I came across the above graphic, which is the discernment model of the Society of Sacred Heart. Its five component parts closely track my own journey. Thus, I am using it as a roadmap for this essay. Obviously, the Pause is complete. So, I’ll start with Reflect.Continue Reading Period of discernment (350)

Mindshare Matrix for legal professionals

The hardest puzzle I’ve ever tried to solve.


This is the last post for several months, as Legal Evolution is pausing publication until the fall of 2023. The reasons why don’t neatly fit into a box. In fact, per the graphic above, I needed several boxes to understand the problem I am trying to solve. I’m sharing my thoughts on this topic because I suspect some readers share some of my values and goals and hence will appreciate my candor.

The purpose of this post is to explain the mindshare matrix for legal professionals, using 20 years of observation plus my own work journey to illustrate the key points. After that, it’s a short walk to understand why the mindshare matrix is an immensely difficult problem to solve. Continue Reading Mindshare matrix for legal professionals (349)

Henderson residence, Bloomington, IN, Christmas 2022.

Our publication schedule landed on Christmas this year. For this Sunday, anyway, there’s nothing happening in the legal industry that justifies our attention.  Instead, I’d like to wish everyone a wonderful holiday and a happy 2023.  Sincerely, Bill H.


Digital transformation was largely a buzzword until I saw what David accomplished during the pandemic.


For this week’s feature post (342), Legal Evolution is pleased to welcome guest contributor David Freeman, a renowned business development consultant who has trained and coached well over 10,000 lawyers in over 200 law firms worldwide.

I have known David for several years.  After reconnecting this summer, David walked me through some of the key features of his Lawyer Bookbuilder® online course.  Much to my delight, it was a fully productized version of 30 years of David’s best-in-class business development training condensed down to 4+ hours of video content, excluding exercises, homework, quizzes, worksheets, and many other downloadable practice aids.

Although David’s course is worthy of promotion, it’s equally noteworthy how a seasoned consultant who graduated from law school in the 1980s successfully engineered his own digital transformation.  Prior to the pandemic, David Freeman was the legal profession’s most successful “bespoke” BD consultant.  Now, two years later, he has a fully polished online course that arguably delivers better, more cost-effective results than David Freeman live.  How, exactly, did this happen?
Continue Reading Guest contributor David Freeman (341)


Our last two feature essays, Posts 312 and 314, reflect a sharp departure from usual Legal Evolution content, primarily because of the seriousness of events in the broader world.

The Legal Evolution readership is composed of innovators and early adopters. Thus, we spend a significant portion of our lives trying to improve the status quo — to make it more efficient, humane, data-driven, and diverse.  Yet, if you take the time to wade into Posts 312 and 314, you’ll see that Jae Um and I have concluded that the status quo has more foundational problems that we can no longer ignore.

In Post 312, I explore the topic of Gilded Age lawyers to better understand the present, which is marked by similar levels of economic inequality and political populism. History shows that these forces have the power to rip apart a representative democracy.
Continue Reading Too foundational to ignore (313)


For this week’s feature post (305), Legal Evolution is pleased to welcome guest contributor Patrick J. McKenna, renowned lecturer, strategist, and advisor to law firms.  Patrick is the author of several books on the challenges of firm leadership, including the classic First Among Equals: How To Manage A Group of Professionals (2002) with David Maister, and most recently Industry Specialization: Making Competitors Irrelevant (2022).  In addition, his decades of experience led to his being the subject of a Harvard Law School Case Study entitled Innovations In Legal Consulting (2011).  Up until the advent of Covid, Patrick co-led a one-day masterclass, First 100 Days for The New Firm Leader, which graduated over 80 leaders from AmLaw 100, 200, accounting and consulting firms hailing from four countries.

Theory and data are profoundly powerful tools.  Patrick certainly agrees.  But what happens if the available theories and data are insufficient to adequately explain one’s environment?  Well, your best bet is experience in whatever form you can find it.
Continue Reading Guest contributor Patrick McKenna (304)


Legal Evolution is pleased to welcome lawyer and legal technologist Marc Lauritsen as a regular contributor.

For most people working in the legal industry, including many regular LE readers, I suspect that legal technology feels new and potentially disruptive.  But alas, as I have learned the hard way, that feeling is not very reliable.   I met Marc Lauritsen several years ago at a conference at Chicago-Kent organized by Ron Staudt (a law professor who helped launched LexisNexis’s lucrative legal research business), where I began to take in some of the war stories of the early days of law and technology.  Thirty years before the venture capitalists became interested in legal technology as a sector, a small cadre of brilliant and inventive lawyers were learning enough about technology to begin to solve some significant problems in law office practice management and experiment with ways to use technology to improve access to justice.  Others in this group include Richard Granat and Glenn Rawdon.
Continue Reading Introducing regular contributor Marc Lauritsen (300)


Northwestern Law is doing something different.


The Northwestern Pritzker School of Law invites applications for three full-time faculty positions in its Master of Science in Law program, with an expected start date of July 1, 2022. Candidates will be considered for appointment on the law school’s lecturer track (Lecturer or Senior Lecturer); these positions are not tenure-eligible.

The Master of Science in Law (MSL) is an innovative legal master’s degree offered by the Northwestern Pritzker School of Law. This program is geared specifically towards STEM professionals who are interested in topics at the intersection of law, regulation, business, and policy. The residential full-time program began in 2014; the online part-time format was added in 2017. The MSL program has a diverse student body, with both domestic and international students, and students of different ages, levels of work experience, backgrounds, race and ethnicity, and career goals. There are currently over 200 students enrolled and the program has over 400 alumni. Graduates of the MSL work in a variety of industries, including consulting, finance, pharma, biotech, engineering, healthcare, and law (including intellectual property, legal operations, and others); some go on to further study in medicine, business, law, and other fields.
Continue Reading Unique opportunity for teaching the next generation of legal professionals (293)


In this week’s special New Year Kickoff Post (282), Legal Evolution is pleased to welcome guest contributor Jeff Carr, a recently retired Fortune 500 general counsel who has, over the years, served as informal mentor and coach to countless legal innovators.

Jeff’s influence is evidenced by the large number of LE posts that reference his ideas, experience, encouragement, and leadership skills.  See, e.g., Post 226 (discussing his business and finance module for IFLP); Post 210 (Jason Barnwell acknowledging Carr’s pioneering work in legal department management); Post 190 (discussing Carr’s diagnosis of law’s leadership gap and fundamental incentives problem); Post 112 (discussing Carr’s Leader-Manager-Operator framework); Post 078 (Carr discussing positive experience with IFLP intern); Post 056 (discussing Carr’s “hot-wash” practice and its influence in leadership course at IU Law); Post 052 (Jae Um’s discussing Carr’s “massive passive resistance,” or MPR, change management challenge);  Post 008 (citing Carr ACES model in context of diffusion theory).
Continue Reading Guest contributor Jeff Carr (281)


In this week’s feature post (267), we are pleased to welcome guest contributor Casey Flaherty, who explains why the “getting naked” approach to consultative sales is the perfect model to solve the decision overload faced by time-starved legal professionals.

I have great admiration for Flaherty, primarily because he is a true expert at mining economic, business, and scientific concepts for insights that improve the efficiency and quality of legal service delivery.  Yet, Post 267 reveals even more depth and range, as Casey ventures into the realm of fear and insecurity that lies beneath virtually every ambitious knowledge worker.
Continue Reading Guest contributor Casey Flaherty (266)