Elevate’s recent acquisitions belie a long-game strategy. Elevate founder, Liam Brown, explains.


Elevate recently acquired five companies in less than three months. I’ve been asked: why those companies in particular, and why so many in such a short space of time?  To answer those questions, I should first answer the deeper question of what is

Photo by Louis Reed via Unsplash / Microsoft is bringing the scientific method to legal innovation.

Microsoft is pushing legal buy and provider engagement to the next level and asking their primary firms to come along. Here’s why it matters: they’re thinking bigger, committed for the long haul, and bringing a STEM mindset to legal innovation.



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When David Cambria sat down with Eric Elfman to discuss his willingness to try Onit software, he stated that if ADM in-house lawyers were required to engage “in a single unnatural act,” the implementation would fail.

Cambria elaborates, “Why are we all so comfortable with Word, Excel, and Outlook? Because these tools don’t have an

Six Types of Law Firm Clients
Six Types of Law Firm Clients

As the legal market remains flat for law firms, the focus naturally turns to clients.  How they think. What they care about. How they spend their budgets. Etc.  Yet, to the extent that clients vary in significant ways, the generalizations aren’t particularly helpful.

Six Types of Clients

There are many ways to categorize clients, but by my lights the most useful is size and organizational structure of the in-house legal department. As shown in diagram above, this metric varies from zero for individuals (Type 1) and business owners (Type 2), to the equivalent of a specialized law firm embedded inside a large corporation (Types 5 and 6).
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