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An emerging role in legal tech companies that ties together sales, marketing, and customer success.

At Legal Evolution, we often return to the above “five stages of evolution” graphic as a reminder that the legal industry has entered a period of profound tumult and uncertainty.

The tumult is driven by the cost, quality, and service delivery advantages of systematized & packaged legal solutions, which has set off a gold rush in legal tech. See Post 255 (Zach Abramowitz tracking legal tech investment).  The uncertainty is driven by the need for new business models combined with the lack of established, sales channels that enable end-users to buy with confidence.  Cf Post 279 (Jae Um observing that legal vertical is composed of multiple markets that are both fluid and segmented in nonobvious ways).

Well, what about solutions—is anything on the horizon?
Continue Reading How Chief Revenue Officers are making legal tech better (284)

Trading ego for effectiveness, friendship, and purpose.

Joe Borstein and Paul Stroka asked me to get naked with them. I said yes. Then Bill asked me to write about it. So here we are.

Now that you’re hooked by the clickbait headline and the tease, we must, naturally, commence with an anecdotal aside before I explain why the platitudinous “our customers are our business” is especially true for LexFusion, why “everyone talks to us because everyone talks to us,” and what these say about the evolution of the  broader legal innovation ecosystem.
Continue Reading Getting naked with colleagues and clients (267)

With today’s feature post (248), Legal Evolution is pleased to welcome Rob Saccone.  One of the most recurring themes on Legal Evolution is how is law is becoming a multidisciplinary field in which lawyers a subset of a larger universe of legal professionals.  Rob’s first post on Legal Evolution, “Platform (r)evolution: how the convergence of talent and technology will reshape service organizations,” is a detailed example of how that future is likely to unfold.

Rob’s specialization is technology, particularly in areas connected to strategy, competitive advantage, and growth. 
Continue Reading Introducing regular contributor Rob Saccone (247)

A long-game model based on expertise, access, and trust.

This post is a deep dive into LexFusion, a new go-to-market organization founded by Joe Borstein and Paul Stroka.

Longtime readers of Legal Evolution may recall Post 034, which was a profile of the legal industry’s most skillful and accomplished team of consultative…

Fortunately, there are treatments.

If you work in the legal industry, the above graph from Thomson Reuters’ 2020 Report on the State of the Legal Market should terrify you. What it shows is an industry steadily sliding towards obsolescence, not because the need for legal services is declining but because hiring a lawyer is becoming…

Amish barn-raising in Wayne County, Ohio.  Click on to enlarge.  Photo by Randy Fath on Unsplash

An essay for lawyers over the age of 55, plus anyone who knows one.

In his viral essay, “It’s Time to Build,” tech entrepreneur Marc Andreessen argues that the colossal institutional failures…

“Everything should be made as simple as possible, but not simpler.”    — Albert Einstein

The members of the Delta Model working group imagine a world, not too far off, where law schools, legal employers and clients all share a common touchstone for lawyer development.  For the last two years, we’ve been working on such a touchstone, which we call the Delta Model.  Our current version is expressed in the graphic above.
Continue Reading The Delta Model: simple, accurate, versatile (125)

The answer appears to be yes. A deep dive into Hotshot.

For many of us, success is partially a function of being at the right place at the right time.  Yet, this type of luck often has even larger second-order effects, such as the ability to see new and emerging business opportunities.  Indeed, this is how I see the careers of Ian Nelson and Chris Wedgeworth, who were part of the sales team that helped Practical Law Company (PLC) enter and dominate the U.S. market.
Continue Reading Is just-in-time training for lawyers a good business? (102)

A worksheet to help innovators avoid failure

The graphic above is worksheet designed to aid the development and adoption of legal innovations. I created it for my “How Innovation Diffuses in the Legal Industry” courses at Bucerius and Northwestern Law (downloadable PDF available here). This past week, I had the opportunity to present it at LMA’s P3 Conference in Chicago.
Continue Reading Scoring your innovation (098)