Diffusion Theory

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A crowded, chaotic landscape in love with the future.

The opening graphs of Richard Susskind’s Tomorrow’s Lawyers (2nd ed. 2016) predict the revolution that is now underway:

This book is a short introduction to the future for young and aspiring lawyers.

Tomorrow’s legal world, as predicted and described here, bears little resemblance to that of the past. Legal institutions and lawyers are at a crossroads, I claim, and will change more radically in less than two decades than they have over the past two centuries. If you’re a young lawyer, this revolution will happen on your watch. (p. xvii)

Indeed, only a revolution could explain the above “market map,” which reflects literally hundreds of point solutions for a rapidly expanding one-to-many legal marketplace.…
Continue Reading The best metaphor for today’s legal market is the auto industry circa 1905 (231)

Photo by BP Miller via Unsplash / Clear-sighted & pragmatic teams will win the day.
Talk of disruption dominated the last decade.  In 2021, widespread change in legal markets appears elusive.  Will this time be different?

Today’s post (219) is Part IV of #GreatExpectations for the #GreatReset, a 5-part series on…

“It is no exaggeration to say that the Restatement of the common law is the most difficult as well as the most important public work ever undertaken without the aid of government by the legal profession in this or any other country.”  William Draper Lewis, “Present Status of the American Law Institute,” 11 NYU L Rev 337, 343 (1929).

This essay is about the importance and value of building shared “legal infrastructure,” which is a term coined by the eminent economist and law professor Gillian Hadfield in her book, Rules for a Flat World (2017).…
Continue Reading Legal infrastructure and the forgotten story of the Restatements (207)

A long-game model based on expertise, access, and trust.

This post is a deep dive into LexFusion, a new go-to-market organization founded by Joe Borstein and Paul Stroka.

Longtime readers of Legal Evolution may recall Post 034, which was a profile of the legal industry’s most skillful and accomplished team of consultative…

For today’s feature post (200), we’re pleased to welcome guest contributor Rafael Figueiredo, who currently serves as Head of Legal for Santa Fe Natural Gas, a high-growth company that buys, sell, and manages the scheduling and logistics of natural gas and hydrocarbons in the US and Mexico.

I was introduced to Rafael through Cat Moon, as Rafael is an alumnus of Vanderbilt Law’s Certificate Program in Law and Innovation.  Indeed, in talking with Rafael, he described himself as part of the first generation of general counsels who have consciously acquired a T-shaped skillset in order to create a legal department that can fully deliver for the business.…
Continue Reading Guest contributor Rafael Figueiredo (199)

Right now, adoption is more important than invention.

We are at the end of the beginning of one of the most terrifying periods in modern economic history.  An unexpected outside event has created massive unemployment, acute under-production, and isolated instances of tragic over-production all at once.  We are creating a fiscal crisis and waiting for…

Photo by Markus Spiske via Unsplash

The last decade saw a sustained uptick in funding into the legal vertical. So what is all that capital accomplishing? Quite a lot, actually.

The legal industry is full of opinions – and so it is full of noise. In 2019, 🤦‍♂️ facepalming and 🙄 eyerolling at innovation hype is still very much in vogue, and so a lot of the noise is 😒 negative 😠 in tone.

Amidst all the noise, though, I see very clear signals of meaningful change.…
Continue Reading The Current State of Play in Legal Innovation: A New Era of Evolution in the Making (109)

The answer appears to be yes. A deep dive into Hotshot.

For many of us, success is partially a function of being at the right place at the right time.  Yet, this type of luck often has even larger second-order effects, such as the ability to see new and emerging business opportunities.  Indeed, this is how I see the careers of Ian Nelson and Chris Wedgeworth, who were part of the sales team that helped Practical Law Company (PLC) enter and dominate the U.S. market.…
Continue Reading Is just-in-time training for lawyers a good business? (102)