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“Some things are clearer from a distance.”

20 years ago, I didn’t know very much about law firms, though I was curious and knew law firms were important, at least to students attending law school.  Thus, why not dig into the primary vehicle for a successful and rewarding legal career?

That was my reasoning back in the fall of 2004 when I first taught a course called “The Law Firm as a Business Organization (B573).”  As a junior professor, it was an early win for my career. Foremost, the students gave it strong reviews, which enabled me to teach it again in 2006.  Second, it put me in direct contact with practicing lawyers, as I invited them to class to bring color to the assigned readings. Third, it launched some novel and original research that earned me tenure and opened doors to do challenging applied work in the legal innovation space, including Lawyer Metrics, the Institute for the Future of Law Practice (IFLP), and Legal Evolution.

Now, for the first time in 16 years, I am teaching the Law Firms course, prompting much reflection.  See 2022 Syllabus.  What’s changed more—the law firm market or my perspective?  It’s a close call.
Continue Reading Learning about law firms, 20 years in (330)

An emerging role in legal tech companies that ties together sales, marketing, and customer success.

At Legal Evolution, we often return to the above “five stages of evolution” graphic as a reminder that the legal industry has entered a period of profound tumult and uncertainty.

The tumult is driven by the cost, quality, and service delivery advantages of systematized & packaged legal solutions, which has set off a gold rush in legal tech. See Post 255 (Zach Abramowitz tracking legal tech investment).  The uncertainty is driven by the need for new business models combined with the lack of established, sales channels that enable end-users to buy with confidence.  Cf Post 279 (Jae Um observing that legal vertical is composed of multiple markets that are both fluid and segmented in nonobvious ways).

Well, what about solutions—is anything on the horizon?
Continue Reading How Chief Revenue Officers are making legal tech better (284)

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Five New #Legaltech Unicorns.  One Unicorn Nearly Doubles in Value.  Three Companies Go Public. 

It might be unfair to say that legal technology arrived in 2021. After all, law firms and law departments, the primary target buyers of legal tech, have been preparing for the impact of AI and automation.

In 2018, Amlaw 100 firms like Reed Smith and later Wilson Sonsini began creating dedicated tech-focused subsidiaries. See Post 213 (Zach Abramowitz’s overview of law firm-led legal tech.  In late 2019, the chairman of an AmLaw 50 firm told us, “We know there is new stuff, we know that our clients know about the new stuff. The question is how we become proactive so that our clients don’t bypass us on the way to the new stuff.”
Continue Reading How the first half of 2021 signals the maturity of an ecosystem (255)

A crowded, chaotic landscape in love with the future.

The opening graphs of Richard Susskind’s Tomorrow’s Lawyers (2nd ed. 2016) predict the revolution that is now underway:

This book is a short introduction to the future for young and aspiring lawyers.

Tomorrow’s legal world, as predicted and described here, bears little resemblance to that of the past. Legal institutions and lawyers are at a crossroads, I claim, and will change more radically in less than two decades than they have over the past two centuries. If you’re a young lawyer, this revolution will happen on your watch. (p. xvii)

Indeed, only a revolution could explain the above “market map,” which reflects literally hundreds of point solutions for a rapidly expanding one-to-many legal marketplace.
Continue Reading The best metaphor for today’s legal market is the auto industry circa 1905 (231)

Is it time to take a fresh look at how we sell legal tech?

Clients and lawyers are attracted to technology because of the enormous potential for better, faster, and more efficient legal work.  No one in the legal industry disputes that technology is integral to our future.  Despite this relatively positive and uniform outlook, however, legal tech as an industry remains notoriously risky, primarily because of long sales cycles, limited exposure to potential issues and concerns of end-users, and lengthy deployments that fail to deliver on the many promises made in order to make the sale.
Continue Reading A product-led growth strategy for legal tech, explained (197)

Fortunately, there are treatments.

If you work in the legal industry, the above graph from Thomson Reuters’ 2020 Report on the State of the Legal Market should terrify you. What it shows is an industry steadily sliding towards obsolescence, not because the need for legal services is declining but because hiring a lawyer is becoming…

“Everything should be made as simple as possible, but not simpler.”    — Albert Einstein

The members of the Delta Model working group imagine a world, not too far off, where law schools, legal employers and clients all share a common touchstone for lawyer development.  For the last two years, we’ve been working on such a touchstone, which we call the Delta Model.  Our current version is expressed in the graphic above.
Continue Reading The Delta Model: simple, accurate, versatile (125)