Is it time to take a fresh look at how we sell legal tech?


Clients and lawyers are attracted to technology because of the enormous potential for better, faster, and more efficient legal work.  No one in the legal industry disputes that technology is integral to our future.  Despite this relatively positive and uniform outlook, however, legal tech as an industry remains notoriously risky, primarily because of long sales cycles, limited exposure to potential issues and concerns of end-users, and lengthy deployments that fail to deliver on the many promises made in order to make the sale.
Continue Reading A product-led growth strategy for legal tech, explained (197)

When David Cambria sat down with Eric Elfman to discuss his willingness to try Onit software, he stated that if ADM in-house lawyers were required to engage “in a single unnatural act,” the implementation would fail.

Cambria elaborates, “Why are we all so comfortable with Word, Excel, and Outlook? Because these tools don’t have an

The two figures above reflect frameworks that are widely used within the technology industry to grapple with the treacherous nature of high-tech product development.

Figure 1 is the 2017 Hype Cycle, which is published by Gartner, a large international research company that helps CIOs and other IT professionals understand and evaluate emerging technologies.