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The summer of our discontents

Two months ago, if you prompted Version 3 of the AI-art generator MidJourney to generate depictions of an “otter on a plane using wifi,” you were rewarded with the nonsense in the left panel of our lead graphic. A month later, Version 4 could take the same prompt and render, in seconds, multiple detailed drawings that are likely beyond 80% of the population’s imagination and certainly beyond 99.9% of the population’s acumen at illustration (above right panel).

Imagine what our new year will bring.

This matters. And we shall return to our wifi-enabled Mustelidae further down.

This lengthy essay has a lengthy preview essay authored by CSO Casey Flaherty. See Post 347. These two essays reflect nearly everything we are learning through our industry meetings. Although the act of writing is a crucial step in crystalizing our thinking for ourselves and our clients, we’ve done our best to make these essays enjoyable for readers.Continue Reading LexFusion’s Second Annual Legal Market Year in Review (348)

An emerging role in legal tech companies that ties together sales, marketing, and customer success.

At Legal Evolution, we often return to the above “five stages of evolution” graphic as a reminder that the legal industry has entered a period of profound tumult and uncertainty.

The tumult is driven by the cost, quality, and service delivery advantages of systematized & packaged legal solutions, which has set off a gold rush in legal tech. See Post 255 (Zach Abramowitz tracking legal tech investment).  The uncertainty is driven by the need for new business models combined with the lack of established, sales channels that enable end-users to buy with confidence.  Cf Post 279 (Jae Um observing that legal vertical is composed of multiple markets that are both fluid and segmented in nonobvious ways).

Well, what about solutions—is anything on the horizon?
Continue Reading How Chief Revenue Officers are making legal tech better (284)

Trading ego for effectiveness, friendship, and purpose.

Joe Borstein and Paul Stroka asked me to get naked with them. I said yes. Then Bill asked me to write about it. So here we are.

Now that you’re hooked by the clickbait headline and the tease, we must, naturally, commence with an anecdotal aside before I explain why the platitudinous “our customers are our business” is especially true for LexFusion, why “everyone talks to us because everyone talks to us,” and what these say about the evolution of the  broader legal innovation ecosystem.
Continue Reading Getting naked with colleagues and clients (267)

In this week’s feature post (267), we are pleased to welcome guest contributor Casey Flaherty, who explains why the “getting naked” approach to consultative sales is the perfect model to solve the decision overload faced by time-starved legal professionals.

I have great admiration for Flaherty, primarily because he is a true expert at mining economic, business, and scientific concepts for insights that improve the efficiency and quality of legal service delivery.  Yet, Post 267 reveals even more depth and range, as Casey ventures into the realm of fear and insecurity that lies beneath virtually every ambitious knowledge worker.
Continue Reading Guest contributor Casey Flaherty (266)

Photo by Florian Klauer via Unsplash

The pandemic upended the workplace as we know it.  What does the future of work hold for the legal industry? 

Recently, I left a great job.  I did it without another job lined up, in the middle of a global pandemic and record levels of unemployment.  Many people have been kind enough to ask what’s next and a few have asked why I would do such a thing.  After some internal debate, I decided to explain both on Legal Evolution.
Continue Reading Why and how I’m unbundling my career (224)

A long-game model based on expertise, access, and trust.

This post is a deep dive into LexFusion, a new go-to-market organization founded by Joe Borstein and Paul Stroka.

Longtime readers of Legal Evolution may recall Post 034, which was a profile of the legal industry’s most skillful and accomplished team of consultative…