Joe Borstein

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Trading ego for effectiveness, friendship, and purpose.

Joe Borstein and Paul Stroka asked me to get naked with them. I said yes. Then Bill asked me to write about it. So here we are.

Now that you’re hooked by the clickbait headline and the tease, we must, naturally, commence with an anecdotal aside before I explain why the platitudinous “our customers are our business” is especially true for LexFusion, why “everyone talks to us because everyone talks to us,” and what these say about the evolution of the  broader legal innovation ecosystem.
Continue Reading Getting naked with colleagues and clients (267)

Photo by Florian Klauer via Unsplash

The pandemic upended the workplace as we know it.  What does the future of work hold for the legal industry? 

Recently, I left a great job.  I did it without another job lined up, in the middle of a global pandemic and record levels of unemployment.  Many people have been kind enough to ask what’s next and a few have asked why I would do such a thing.  After some internal debate, I decided to explain both on Legal Evolution.
Continue Reading Why and how I’m unbundling my career (224)

A long-game model based on expertise, access, and trust.

This post is a deep dive into LexFusion, a new go-to-market organization founded by Joe Borstein and Paul Stroka.

Longtime readers of Legal Evolution may recall Post 034, which was a profile of the legal industry’s most skillful and accomplished team of consultative…

Photo by Sagar via Unsplash / Like all complex ecosystems, the legal industry and its problems are interdependent and connected.

Disillusionment abounds and frustrations run high in the legal industry: nearly all signals scream at us to innovate faster. Inspire.Legal flipped the script by asking us to stop, collaborate and listen.

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Week 3 of my “How Innovation Diffuses in the Legal Industry” class focused on the crucial role of consultative sales and established distribution channels in the diffusion of innovation.  The success was entirely due to our guest lecturers from Thomson Reuters, pictured above.

The value of this class, however, will not make sense…