Trading ego for effectiveness, friendship, and purpose.


Joe Borstein and Paul Stroka asked me to get naked with them. I said yes. Then Bill asked me to write about it. So here we are.

Now that you’re hooked by the clickbait headline and the tease, we must, naturally, commence with an anecdotal aside before I explain why the platitudinous “our customers are our business” is especially true for LexFusion, why “everyone talks to us because everyone talks to us,” and what these say about the evolution of the  broader legal innovation ecosystem.
Continue Reading Getting naked with colleagues and clients (267)


A long-game model based on expertise, access, and trust.


This post is a deep dive into LexFusion, a new go-to-market organization founded by Joe Borstein and Paul Stroka.

Longtime readers of Legal Evolution may recall Post 034, which was a profile of the legal industry’s most skillful and accomplished team of consultative

Photo by Louis Reed via Unsplash / Microsoft is bringing the scientific method to legal innovation.

Microsoft is pushing legal buy and provider engagement to the next level and asking their primary firms to come along. Here’s why it matters: they’re thinking bigger, committed for the long haul, and bringing a STEM mindset to legal innovation.


Continue Reading Huge, If True: How Microsoft’s Big Ideas Could Transform Legal Buy (069)