crossing the chasm

Is just-in-time training for lawyers a good business? (102)

By Bill Henderson on July 7, 2019

Posted in Diffusion Theory, Founder Stories, Lawyer Development, Legal Education, Legal Innovation, LegalTech, Taller Corn

The answer appears to be yes. A deep dive into Hotshot.

For many of us, success is partially a function of being at the right place at the right time. Yet, this type of luck often has even larger second-order effects, such as the ability to see new and emerging business opportunities. Indeed, this is how I see the careers of Ian Nelson and Chris Wedgeworth, who were part of the sales team that helped Practical Law Company (PLC) enter and dominate the U.S. market.
Continue Reading Is just-in-time training for lawyers a good business? (102)

Student Capstone Presentations: Visitors Welcome (038)

By Bill Henderson on November 24, 2017

Posted in Diffusion Theory, Event Announcement

On Wednesday, November 29 from 6 to 8 pm at Northwestern Law, student teams in my “How Innovation Diffuses in the Legal Industry” give their capstone presentations. Topics include Everett Rogers’ rate of adoption model (see Post 008), the role of change agents (see Post 020), and crossing the chasm (see…

“Crossing the Chasm” and the “Hype Cycle”, Part III (026)

By Bill Henderson on September 26, 2017

Posted in Crossing the Chasm, Diffusion Theory

Do academics and practitioners believe they have much to learn from each other? If we look for evidence of meaningful exchange — shared conferences, the prevalence of journals that appeal to both groups, or just the quantity and quality of listening that occurs when both are in the same room — the answer appears to…

“Crossing the Chasm” and the “Hype Cycle”, Part II (025)

By Bill Henderson on September 22, 2017

Posted in Crossing the Chasm, Diffusion Theory

In Part I (024) of this series, I introduced Geoffrey Moore’s Crossing the Chasm framework. In Part II (025), the goal is to apply it to a contemporary example of a high-tech company selling to legal departments. Part II then finishes the chasm framework and discusses some of the special challenges of applying…

“Crossing the Chasm” and the “Hype Cycle”, Part I (024)

By Bill Henderson on September 18, 2017

Posted in Crossing the Chasm, Diffusion Theory

The two figures above reflect frameworks that are widely used within the technology industry to grapple with the treacherous nature of high-tech product development.

Figure 1 is the 2017 Hype Cycle, which is published by Gartner, a large international research company that helps CIOs and other IT professionals understand and evaluate emerging technologies.…