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What was important last week seems completely irrelevant today.  Thus, instead of focusing exclusively on our editorial content, which was carefully planned through May, Legal Evolution is turning to its readership to explore what’s important and worth sharing.

Legal Evolution’s readership is not large (~6,500 sessions / 4,750 unique users during a big month), but it’s very distinctive, made up of innovators and early adopters from law firms, legal departments, legaltech, NewLaw, law schools (faculty and students), regulators, consultants, government agencies, public interest organizations, and the BigFour.  For the next several weeks or months, a sizable portion of this remarkable group has a lot of extra time on its hands.  This creates a very large space for reflection, which is the seedbed of creativity.  It’s hard to overstate the potential social value that could flow from this otherwise dire black swan event.
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glasses_diffusionAre rapidly adopted innovations more valuable and important than innovations that take a long time to take hold? Not necessarily.

Post 011 is part of LE’s foundational series on diffusion theory.  Here’s the key point:  Speed of adoption is not a reliable guide for an innovation’s importance. In fact, competitive advantage is much more likely to lie among slower ideas where innovators focus on several key factors to accelerate the rate of adoption.

It is difficult to accept an insight this counterintuitive. Thus, we need an illustration.
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