Trading ego for effectiveness, friendship, and purpose.


Joe Borstein and Paul Stroka asked me to get naked with them. I said yes. Then Bill asked me to write about it. So here we are.

Now that you’re hooked by the clickbait headline and the tease, we must, naturally, commence with an anecdotal aside before I explain why the platitudinous “our customers are our business” is especially true for LexFusion, why “everyone talks to us because everyone talks to us,” and what these say about the evolution of the  broader legal innovation ecosystem.
Continue Reading Getting naked with colleagues and clients (267)


In this week’s feature post (267), we are pleased to welcome guest contributor Casey Flaherty, who explains why the “getting naked” approach to consultative sales is the perfect model to solve the decision overload faced by time-starved legal professionals.

I have great admiration for Flaherty, primarily because he is a true expert at mining economic, business, and scientific concepts for insights that improve the efficiency and quality of legal service delivery.  Yet, Post 267 reveals even more depth and range, as Casey ventures into the realm of fear and insecurity that lies beneath virtually every ambitious knowledge worker.
Continue Reading Guest contributor Casey Flaherty (266)