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The Two Levers in the War for Talent: Money and Culture (086)

By Evan Parker on March 3, 2019
Posted in BigLaw, Data Points, Lawyer Development, Talent


The money part is simple. But how do firms win on culture?


The above 2×2 matrix provides a window on the war for associate-level law firm talent in the London-UK market.  The firms in the top-right quadrant are winning.  This is true for two reasons.  First, they’re paying salaries at or near the top of…

About the Editor

The editor of Legal Evolution is Bill Henderson, Professor of Law at Indiana University Maurer School of Law where he holds the Stephen F. Burns Chair on the Legal Profession.

Bill is a prolific author and lecturer on the legal market. His industry accolades include ABA Journal Legal Rebel (2009), National Law Journal 100 most influential lawyers in America (2013), and National Jurist most influential person in legal education (2014 and 2015). Bill is also a Fellow of the College of Law Practice Management, and co-founder for the Institute for the Future of Law Practice.

Bill’s academic work can be found on SSRN. For additional information, please see Bill’s personal webpage.

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Jae Um is the Director of Pricing Strategy at Baker McKenzie worldwide. She is also the Founder of Six Parsecs, a cutting-edge market insight company focused on the legal industry, and a regular contributor to The American Lawyer.


Evan Parker, Ph.D., is the Founder of Parker Analytics LLC, a data-driven consultancy focused on talent, diversity, and strategy. Parker Analytics is also the official analytics partner to the Leadership Council on Legal Diversity.

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Legal Evolution is a Public Benefit Corporation (PBC) formed under Delaware law. Our mission is to provide high quality public education on the changing nature of the legal services market. We seek to benefit all industry stakeholders by combining relevant academic theory with data-driven analysis and carefully drawn examples of successful innovations. For additional information, please contact the Editor.

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