For this week’s feature post (305), Legal Evolution is pleased to welcome guest contributor Patrick J. McKenna, renowned lecturer, strategist, and advisor to law firms.  Patrick is the author of several books on the challenges of firm leadership, including the classic First Among Equals: How To Manage A Group of Professionals (2002) with David Maister, and most recently Industry Specialization: Making Competitors Irrelevant (2022).  In addition, his decades of experience led to his being the subject of a Harvard Law School Case Study entitled Innovations In Legal Consulting (2011).  Up until the advent of Covid, Patrick co-led a one-day masterclass, First 100 Days for The New Firm Leader, which graduated over 80 leaders from AmLaw 100, 200, accounting and consulting firms hailing from four countries.

Theory and data are profoundly powerful tools.  Patrick certainly agrees.  But what happens if the available theories and data are insufficient to adequately explain one’s environment?  Well, your best bet is experience in whatever form you can find it.
Continue Reading Guest contributor Patrick McKenna (304)


Pretty much everything was a counterintuitive curveball.


In April of 2006, more than 15 years ago, I wrote a memo to file that would go on to exert a disproportionately large impact on my thinking and career, albeit many of the lessons took years to come into focus and were far from what I expected.

The topic was Moneyball as applied to law firm associates—in essence, sketching out the data and methodology necessary to identify under and overvalued attributes of law firm associates, akin to the selection methods used by Oakland Athletics in the famous book by Michael Lewis.
Continue Reading Moneyball for law firm associates: a 15-year retrospective (257)