Lawyer Metrics

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Source: “A Journey Toward Justice,” Stone Ridge Magazine (Winter 2021).

The unpaused version of Legal Evolution will be different. This post explains why.

Legal Evolution has been paused since January 2023. The most concise explanation for the pause is a rupture in my worldview, which I attempted to illustrate through my last post, “The Mindshare Matrix (349).” Without a solid foundation, writing seemed counterproductive.

During the past year, a friend commented that I was in a period of discernment. A short time later, a second friend made the same observation. Thus, I deferred to their wisdom and embraced the term. Nearly a year later, the purpose of this post is to share the solution to my own mindshare matrix, which includes some changes to Legal Evolution.

In preparing this re-entry post, I came across the above graphic, which is the discernment model of the Society of Sacred Heart. Its five component parts closely track my own journey. Thus, I am using it as a roadmap for this essay. Obviously, the Pause is complete. So, I’ll start with Reflect.Continue Reading Period of discernment (350)

Mindshare Matrix for legal professionals

The hardest puzzle I’ve ever tried to solve.

This is the last post for several months, as Legal Evolution is pausing publication until the fall of 2023. The reasons why don’t neatly fit into a box. In fact, per the graphic above, I needed several boxes to understand the problem I am trying to solve. I’m sharing my thoughts on this topic because I suspect some readers share some of my values and goals and hence will appreciate my candor.

The purpose of this post is to explain the mindshare matrix for legal professionals, using 20 years of observation plus my own work journey to illustrate the key points. After that, it’s a short walk to understand why the mindshare matrix is an immensely difficult problem to solve. Continue Reading Mindshare matrix for legal professionals (349)

“Some things are clearer from a distance.”

20 years ago, I didn’t know very much about law firms, though I was curious and knew law firms were important, at least to students attending law school.  Thus, why not dig into the primary vehicle for a successful and rewarding legal career?

That was my reasoning back in the fall of 2004 when I first taught a course called “The Law Firm as a Business Organization (B573).”  As a junior professor, it was an early win for my career. Foremost, the students gave it strong reviews, which enabled me to teach it again in 2006.  Second, it put me in direct contact with practicing lawyers, as I invited them to class to bring color to the assigned readings. Third, it launched some novel and original research that earned me tenure and opened doors to do challenging applied work in the legal innovation space, including Lawyer Metrics, the Institute for the Future of Law Practice (IFLP), and Legal Evolution.

Now, for the first time in 16 years, I am teaching the Law Firms course, prompting much reflection.  See 2022 Syllabus.  What’s changed more—the law firm market or my perspective?  It’s a close call.
Continue Reading Learning about law firms, 20 years in (330)

For this week’s feature post (305), Legal Evolution is pleased to welcome guest contributor Patrick J. McKenna, renowned lecturer, strategist, and advisor to law firms.  Patrick is the author of several books on the challenges of firm leadership, including the classic First Among Equals: How To Manage A Group of Professionals (2002) with David Maister, and most recently Industry Specialization: Making Competitors Irrelevant (2022).  In addition, his decades of experience led to his being the subject of a Harvard Law School Case Study entitled Innovations In Legal Consulting (2011).  Up until the advent of Covid, Patrick co-led a one-day masterclass, First 100 Days for The New Firm Leader, which graduated over 80 leaders from AmLaw 100, 200, accounting and consulting firms hailing from four countries.

Theory and data are profoundly powerful tools.  Patrick certainly agrees.  But what happens if the available theories and data are insufficient to adequately explain one’s environment?  Well, your best bet is experience in whatever form you can find it.
Continue Reading Guest contributor Patrick McKenna (304)

Pretty much everything was a counterintuitive curveball.

In April of 2006, more than 15 years ago, I wrote a memo to file that would go on to exert a disproportionately large impact on my thinking and career, albeit many of the lessons took years to come into focus and were far from what I expected.

The topic was Moneyball as applied to law firm associates—in essence, sketching out the data and methodology necessary to identify under and overvalued attributes of law firm associates, akin to the selection methods used by Oakland Athletics in the famous book by Michael Lewis.
Continue Reading Moneyball for law firm associates: a 15-year retrospective (257)