Photo of Carly Toward

Senior Director, Proposition Strategy, Thomson Reuters, Minneapolis-St. Paul, Minnesota


As the legal services market becomes more competitive, law firm strategy—or lack thereof—will have real consequences.


If we polled business school professors, all would agree that long-term strategy beats short-term strategy, at least over the long-term.  If true, the following two statements ought to be in tension with one another:

  1. The traditional law firm operating