For decades, I’ve helped my clients change. Now it was my turn.


For as long as I can remember, I’ve wanted to clone myself—to create a twin that could bring my wish list to life.

Although conventional science has fallen short (perhaps a good thing), an unexpected catalyst became my genie in a bottle.

The pandemic.

Covid-19 shut down the typical version of David Freeman, the one who ran retreats, conducted live training, and provided business development and leadership coaching. It all came to a screeching halt when law firms hunkered down and delayed investing in my services.
Continue Reading A better way to teach business development (342)


Digital transformation was largely a buzzword until I saw what David accomplished during the pandemic.


For this week’s feature post (342), Legal Evolution is pleased to welcome guest contributor David Freeman, a renowned business development consultant who has trained and coached well over 10,000 lawyers in over 200 law firms worldwide.

I have known David for several years.  After reconnecting this summer, David walked me through some of the key features of his Lawyer Bookbuilder® online course.  Much to my delight, it was a fully productized version of 30 years of David’s best-in-class business development training condensed down to 4+ hours of video content, excluding exercises, homework, quizzes, worksheets, and many other downloadable practice aids.

Although David’s course is worthy of promotion, it’s equally noteworthy how a seasoned consultant who graduated from law school in the 1980s successfully engineered his own digital transformation.  Prior to the pandemic, David Freeman was the legal profession’s most successful “bespoke” BD consultant.  Now, two years later, he has a fully polished online course that arguably delivers better, more cost-effective results than David Freeman live.  How, exactly, did this happen?
Continue Reading Guest contributor David Freeman (341)