Mindshare Matrix for legal professionals

The hardest puzzle I’ve ever tried to solve.


This is the last post for several months, as Legal Evolution is pausing publication until the fall of 2023. The reasons why don’t neatly fit into a box. In fact, per the graphic above, I needed several boxes to understand the problem I am trying to solve. I’m sharing my thoughts on this topic because I suspect some readers share some of my values and goals and hence will appreciate my candor.

The purpose of this post is to explain the mindshare matrix for legal professionals, using 20 years of observation plus my own work journey to illustrate the key points. After that, it’s a short walk to understand why the mindshare matrix is an immensely difficult problem to solve. Continue Reading Mindshare matrix for legal professionals (349)


Layering in a new set of skills and know-how in an already crowded law school curriculum.


Last week, the Law School Admission Council (LSAC) acquired the Institute for the Future of Law Practice (IFLP).  From far away, many lawyers, law professors, and law students are bound to ask, “Why is the maker of the LSAT, which has been part of the legal education landscape for 70+ years, acquiring a fledging nonprofit start-up focused future of law practice?”

The answer is that LSAC and IFLP saw a clear pathway to benefit future generations of legal professionals in their work with clients and broader society.  Although some readers may question such a lofty purpose, we believe that as a self-regulated legal profession, it is our obligation to foster and maintain a legal system that works for all citizens and upholds the rule of law.  Only then is lasting prosperity possible, both for lawyers and broader society, and the promise of equal justice more within reach.
Continue Reading Special Post: LSAC acquisition of IFLP explained (275)