Sam Ardery

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Mindshare Matrix for legal professionals

The hardest puzzle I’ve ever tried to solve.

This is the last post for several months, as Legal Evolution is pausing publication until the fall of 2023. The reasons why don’t neatly fit into a box. In fact, per the graphic above, I needed several boxes to understand the problem I am trying to solve. I’m sharing my thoughts on this topic because I suspect some readers share some of my values and goals and hence will appreciate my candor.

The purpose of this post is to explain the mindshare matrix for legal professionals, using 20 years of observation plus my own work journey to illustrate the key points. After that, it’s a short walk to understand why the mindshare matrix is an immensely difficult problem to solve. Continue Reading Mindshare matrix for legal professionals (349)

In this week’s feature post (267), we are pleased to welcome guest contributor Casey Flaherty, who explains why the “getting naked” approach to consultative sales is the perfect model to solve the decision overload faced by time-starved legal professionals.

I have great admiration for Flaherty, primarily because he is a true expert at mining economic, business, and scientific concepts for insights that improve the efficiency and quality of legal service delivery.  Yet, Post 267 reveals even more depth and range, as Casey ventures into the realm of fear and insecurity that lies beneath virtually every ambitious knowledge worker.
Continue Reading Guest contributor Casey Flaherty (266)

Len Fromm’s lawyer shares what he’s learned.

Positively Conflicted is the right book for any lawyer seeking a rich and fulfilling life, which is a larger category than one’s career.

According to the author, lawyer-meditator Sam Ardery, we get to this highly desirable endpoint by getting good at conflict. On one level, this makes sense, as we’re all in the conflict business. But Ardery’s definition of conflict is remarkably broad and includes the tensions and traumas of our personal, professional, and familial relations as well internal conflicts, where we stew over our inadequate supply of power, security, esteem, and comfort.
Continue Reading Positively Conflicted (book review) (252)