Source: Rob Saccone, Nexlaw Partners

We’re on the ground floor of digital services.


I didn’t like Alexa at first. If she were my assistant, she would have likely ended up on a performance improvement plan had our working relationship not improved.

Over time we grew to better understand each other, and we now converse multiple times a day about news, weather, sports, music, and impulse purchases. My wife and kids have also become everyday users, and in a twist of fate, I occasionally find myself scolding my teens for yelling at Alexa as if she were a family friend instead of a glowing tube of snark and overnight deliveries.
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