“One of the biggest myths in legal education is that there is more than enough well-paying work for anyone who has a law license.”
About ten years ago, through a connection made by Bill Henderson, I was invited to a gathering of law-school professors in Northern California. I was still a manager of a global law firm at the time, and Bill thought that it would be useful to add a practitioner to the group, which otherwise comprised solely academics from around the US. I remembered this conference recently as I read about the focused efforts of the Debevoise & Plimpton law firm starting in 2012 to bolster demand for its services after years of no growth or decline. See Dylan Jackson, “Debevoise Faced a Demand Crisis. Its Solution Required Change From the Ground Up,” Law.com, July 1, 2021.
The reason for the flashback was my laughed-at suggestion that law schools should add a course in sales and marketing to their curricula.
Continue Reading Would sales & marketing in law school cross a red line? (251)