Post 011 is part of LE’s foundational series on diffusion theory. Here’s the key point: Speed of adoption is not a reliable guide for an innovation’s importance. In fact, competitive advantage is much more likely to lie among slower ideas where innovators focus on several key factors to accelerate the rate of adoption.
It is difficult to accept an insight this counterintuitive. Thus, we need an illustration.
Continue Reading Fast versus Slow Innovations (011)