As the legal market remains flat for law firms, the focus naturally turns to clients. How they think. What they care about. How they spend their budgets. Etc. Yet, to the extent that clients vary in significant ways, the generalizations aren’t particularly helpful.
Six Types of Clients
There are many ways to categorize clients, but by my lights the most useful is size and organizational structure of the in-house legal department. As shown in diagram above, this metric varies from zero for individuals (Type 1) and business owners (Type 2), to the equivalent of a specialized law firm embedded inside a large corporation (Types 5 and 6). Continue Reading Six Types of Law Firm Clients (005)